The creative devil is in the details

In-between the booths I designed a low divider. enough for a little privacy if you wanted to tuck yourself away, but not too much if you wanted to interact with the room. The wall above the booths was changed to seem like a window looking out on a mountain scene with programmable lights that changed colors over a 2 minute cycle, giving the effect of different times of the day 'outside'. This got people talking.


Take a free neon from a vendor and customize it for happy hour. An inexpensive way to promote to thousands of State Street passers-by.


It's a terrible picture, but attached to a timer, this inexpensive custom light came on at 9pm to promote to night-time strollers that there's a nightclub upstairs. Simple & effective. [It looks fuzzy because it's rotating].


Interesting new signs for drink specials.


Attention grabbing promotional cards - part of a series.