If you want to just look at the pictures, scroll down!
Rocks Restaurant & Nightclub in Santa Barbara was faltering. The owners hired Duncan Westley of Brilliant Design, to fix this. I redesigned and remodeled the nightclub while also completely overhauling the daily operations of the bars & the club. New staff were hired and existing staff were re-trained. The entertainment line-up was dramatically improved, and a marketing plan put in place.
My plan was to create something sexy & fun that incorporated usability & maximum income generation. Pretty alone doesn't sell. It’s got to work for the consumer for them to be willing to participate, and to tell others about it.
The initial challenge was to make the club room an appealing usable extension of the restaurant for the early evening that would progress and transform into the nightclub later, all for under $15,000! When customers walked in, everything from the first impression to the overall ambiance needed to create an impression of well-being, good feelings and fun … or what’s the point of going out!
The other issue was that the club was upstairs and set back from State Street, therefore all but invisible to passers-by. An innovative low-cost marketing strategy was created to re-introduce the bars & nightclub.
If you want to make your business remarkable contact me for a free consultation.
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